Email Marketing: Is It Still the Influence Young Adults on Purchase Decision

Authors

  • Dr. T. V. Ambuli Associate Professor, Department of Commerce, SRM Institute of Science and Technology, India
  • V. Praveen Kumar Assistant Professor, Department of Commerce, SRM Institute of Science and Technology, India
  • R. Surendher Assistant Professor, Department of Management Studies, Jerusalem College of Engineering, India

DOI:

https://doi.org/10.70135/seejph.vi.2084

Keywords:

Email marketing, Digital Marketing,Email, Purchase Behaviour, Purchase Decision.

Abstract

This study has been undertaken to understand customer’s perception towards email marketing. The main aim of this research is to identify customer’s opinion in advertisement on email, how it’s useful for the customers, how much the customers believe theadvertisers, have they brought products based on the advertisement in email. This studyis mainly taken to know about the email marketing impacts on youths only. A sample of 100 responses have been collected through questionnaire. Chi-square andCorrelationAnalysis has been used.

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Published

2024-11-08

How to Cite

Ambuli, D. T. V., Kumar, V. P., & Surendher, R. (2024). Email Marketing: Is It Still the Influence Young Adults on Purchase Decision . South Eastern European Journal of Public Health, 1407–1412. https://doi.org/10.70135/seejph.vi.2084

Issue

Volume XXV S1 2024

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.