Effectiveness of Integrated Marketing and Financial Strategies in Healthcare

Authors

  • Somashekhar I. C. Associate Professor, Department of Business Administration, Vidyavardhaka College of Engineering, Gokulam, 3rd stage, Mysuru
  • Prasad H K Associate Professor, Department of Management, Jain College, Bengaluru. Karnataka, India.
  • S. Mary Rexcy Asha Associate Professor, Department of Information Technology, Panimalar Engineering College, Chennai, India.
  • Marulasiddaiah B M Assistant Professor, Affiliation: University B D T College of Engineering (A Constituent College of Visvesvaraya Technological University, Belagavi), Davanagere, Karnataka, India.
  • Allah Bakash Associate Professor, Golden International College Chika Tirupati, Malur, Karnataka, India.

DOI:

https://doi.org/10.70135/seejph.vi.1852

Keywords:

Integrated marketing, healthcare finance, healthcare marketing, patient engagement, healthcare technology, financial strategy in healthcare, revenue cycle optimization, healthcare marketing analytics.

Abstract

In recent years, the healthcare sector has experienced a shift toward integrated marketing and financial strategies to drive better patient outcomes, streamline operational costs, and improve service delivery. This paper examines the effectiveness of these strategies by exploring how they align to optimize healthcare systems. It focuses on the benefits, challenges, and implications of integrating financial planning with marketing outreach, emphasizing the role of data analytics, technology, and consumer engagement in enhancing both patient satisfaction and financial performance. Through a detailed analysis of current literature, industry examples, and statistical insights, the paper aims to provide a comprehensive overview of how an integrated approach influences revenue cycles, operational efficiency, and patient engagement in healthcare.

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Published

2024-10-26

How to Cite

I. C., S., H K, P., S. Mary Rexcy Asha, B M, M., & Allah Bakash. (2024). Effectiveness of Integrated Marketing and Financial Strategies in Healthcare . South Eastern European Journal of Public Health, 807–812. https://doi.org/10.70135/seejph.vi.1852

Issue

Volume XXV S1 2024

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

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