Sustainable Management Strategies for Enhancing Commercial Growth in the Public Health Sector

Authors

  • Dr.V. Saillaja Assistant Professor, Faculty of Management studies, Srm Institute of Science and Technology, Kattankulathur, Chengalpet 603203, Orcid id: 0000 -0002 -2310 -5986
  • Dr.B.Indira Priyadharshini Assistant Professor, Department of Commerce (E-Commerce) Nallamuthu Gounder Mahalingam College, Pollachi, Orcid id : 0000-0001-7750-9663
  • Dr Pankaj A Tiwari Associate Professor, Department of Post-Graduate Studies St. Francis College, Koramangala, Bengaluru Orcid id:0000-0002-1426-1522z
  • Dr Sundarapandiyan Natarajan Professor and Head, Department of Management Studies, Adithya Institute of Technology, Coimbatore, Anna University, India,Orcid id: 0000-0002-1303-2947
  • Dr M R Vanithamani Principal, Sree Sarawathi Thyagaraja college Pollachi Coimbatore – 642107, Orcid ID: 0000-0001-6785-6530
  • Dr.Biswo Ranjan Mishra Assistant Professor, Utkal University (CDOE), Orcid Id 0009-0006-5394-9609
  • Dr. Shankar R Researcher in Commerce, Bharathiar University, Coimbatore

DOI:

https://doi.org/10.70135/seejph.vi.1653

Keywords:

Management, Public Health, Organizational Performance, Sustainability Practices, Commercial Growth

Abstract

This study investigates sustainable management strategies for enhancing commercial growth in the public health sector, focusing on the interrelationship between sustainability practices and organizational performance. With the increasing pressure on healthcare systems to reduce costs while improving service quality, sustainable management has emerged as a critical approach to achieving these objectives. The research employs a mixed-methods design, combining quantitative analyses, including descriptive statistics, ANOVA, and structural equation modeling, to evaluate the effectiveness of sustainability initiatives such as waste reduction, energy efficiency, and community engagement.Findings reveal that organizations that implement comprehensive sustainability practices not only experience enhanced operational efficiency but also achieve significant cost savings and improved financial performance. This study contributes to the existing literature by highlighting the tangible benefits of sustainability in the public health sector, providing a framework for organizations to adopt effective strategies that align with environmental goals while driving commercial growth. The recommendations from this research emphasize the importance of leadership commitment, employee engagement, and ongoing training in sustainability practices. As the global emphasis on sustainability continues to rise, this study positions sustainable management as a vital component for the future success of public health organizations.

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Published

2024-10-17

How to Cite

Saillaja, D., Priyadharshini, D., Tiwari, D. P. A., Natarajan, D. S., Vanithamani, D. M. R., Mishra, D. R., & R, D. S. (2024). Sustainable Management Strategies for Enhancing Commercial Growth in the Public Health Sector. South Eastern European Journal of Public Health, 128–136. https://doi.org/10.70135/seejph.vi.1653

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