Marketing Automation And Customer Buying Behaviour

Abstract

Marketing automation involves using technology to simplify and automate marketing processes, ultimately enhancing efficiency and effectiveness. It is not just about automating existing processes but also about transforming marketing strategies to positively impact sales. This study focus the functions of marketing automation in Digital Marketing and to find the impact of marketing automation on customer buying behavior. The customers are inspired through Welcome email series, Abandoned cart reminders, Birthday promotions, Product recommendations, Dynamic content. Above all the factors. Welcome email series through the Marketing automation admires many customers and it influence over the buying behaviour