A Study on Social Media Marketing’s Impact on Customer Acquisition for Haldiram Foods International

Abstract

Social media marketing has emerged as a pivotal strategy in transforming customer acquisition processes across industries. This study explores the impact of social media marketing initiatives on customer acquisition for Haldiram Foods International, a prominent player in the Indian food industry. By leveraging platforms such as Facebook, Instagram, and Twitter, businesses have tapped into diverse demographics and enhanced brand visibility. The research adopts a mixed-methods approach, integrating quantitative analysis of marketing metrics with qualitative insights from customer feedback and organizational strategies. Findings reveal that targeted campaigns significantly improve customer engagement and foster brand loyalty, driving higher conversion rates. The study underscores the role of innovative content, influencer partnerships, and data-driven approaches in maximizing reach and resonance among potential customers. Challenges such as algorithm changes, content saturation, and customer scepticism are also addressed, providing a balanced perspective on the dynamic landscape of social media marketing. The paper concludes with actionable recommendations for optimizing social media strategies to align with evolving consumer preferences and market trends. This research contributes to the understanding of digital marketing's efficacy in customer acquisition and serves as a guide for businesses aiming to enhance their digital presence.