Model of Agricultural Extension of Orange Production for Sai Nam Phueng Fang Mandarin Orange Growers in Chiang Mai Province

Abstract

This research aims to 1) study Mandarin orange growers' knowledge, attitude, and orange production in Chiang Mai Province, 2) investigate the elements influencing Mandarin orange production by producers in Chiang Mai Province, and 3) study the orange production promotion model for Mandarin orange growers in Chiang Mai province. Information was gathered from 226 Mandarin orange growers in Chiang Mai Province using quantitative research questionnaires. Descriptive statistics and Multiple Regression Analysis were used for qualitative research. Data were collected through structured interviews with government agencies, including Chiang Mai Provincial Office officials. Agricultural district officer Citrus gardening is an academic expert's specialty. A total of 12 Mandarin orange growers in Chiang Mai Province provided data, which was analyzed using content analysis. The research results discovered that 1) Agriculture has a high level of knowledge in growing Mandarin orange. Mandarin orange growers' attitudes and production were at a high level. 2) Factors such as educational level and the number of years that Mandarin orange has been grown communication with officials attending training awareness of information to advance the production of Mandarin orange by Chiang Mai province growers. 3) A model for promoting orange production for Mandarin orange growers in Chiang Mai province is useful. There is an opportunity that is appropriate and accurate.