A Study of Transmedia and Artistic Representation of the Image of Kazakhstan in Contemporary Scholarly Literature

Abstract

The proposed research problem focuses on identifying the components of the “Kazakh text” within the broader scope of contemporary world literature. The theoretical significance of this study lies in the analysis of various levels of poetics in global literary works that engage with the image of Kazakhstan, its realities, traditions, history, and culture. In today's world, the perception of a particular country is not solely shaped by its national literature; often, the aesthetic process of understanding another country can occur through foreign literature as well. Cultural values have long been regarded as the foundation of national identity. The search for and accumulation of cultural elements that form the core of Kazakh mentality, as found in native content, is an ongoing and successful process, especially in the realm of artistic literature.
At present, however, there are neither localized nor large-scale studies that reconstruct a comprehensive picture of the elements of national literature as a unique artistic phenomenon. The vacuum that has emerged can be addressed through the study of the so-called “Kazakh text” as a distinct phenomenon of Kazakh artistic culture. The examination of transmedia and artistic representation of the image of Kazakhstan in contemporary scholarly literature involves exploring how Kazakhstan's image is portrayed and interpreted across various media and artistic forms. This includes analyzing cinema, literature, visual arts, theater, music, and other cultural products, as well as how these representations interact with political, social, and cultural contexts.
The article aims to establish a theoretical framework for the representation of the unique “Kazakh text” within the global literary context. To achieve this goal, the following methods will be employed: sociological analysis, intercultural hermeneutics, historical-functional analysis, intermedial analysis, and others.