FACTORS AFFECTING THE MARKET ACCESSIBILITY OF VEGETABLES AND FRUITS IN HIGH-TECH AGRICULTURAL PRODUCTION COOPERATIVES: A STUDY IN THE URBAN AREA OF HANOI CITY, VIETNAM

Abstract

The development of the vegetable and fruit market is a topic of current interest, especially in the context of transitional economies like Vietnam. This study was conducted to analyze the impact of factors affecting the market accessibility of green vegetable and fruit products. The author employed a mixed-methods research approach, including quantitative research with data from 179 observations obtained through questionnaire surveys and 6 in-depth interviews in Vietnam. The research findings indicate that road conditions, market information accessibility, agricultural extension services, and linkage significantly and positively affect the market accessibility of green vegetables and fruits in Hanoi City. In contrast, age has a negative impact on market accessibility. Conversely, education level and distance to the market have very weak effects, while gender and ownership of electronic devices do not affect the market accessibility of these products.