Job Satisfaction Of Employees Of Private Sector Banks In Ernakulam District, Kerala – With Reference To Digital Transformation

Abstract

Digital transformation is an essential aspect of the banking industry. Private sector banks implement it to survive and remain competitive in the market. This transformation alters the execution of job functions. Consequently, the researcher examined the job satisfaction levels of employees in private banks concerning digital transformation. The researcher made the study in Ernakulam district in the state of Kerala and selected 420 employees from private sector banks as samples using simple random sampling techniques. The researcher collected data through questionnaire. To analyze the data, the researcher employed statistical tools including percentage analysis, mean, standard deviation, coefficient of variation, and regression analysis. The study evidenced that sample employees of the study were highly satisfied with the aspects of “Existence of system to delegate work to others”, “Working hours in digitally transformed environment”, “adequacy of computers available in the bank”, “Uninterrupted power supply”, “Uninterrupted internet facilities”, “Recognition of skills related to digital transformation” and “Getting equal opportunities to learn”. The socio-economic variables gender of the respondents, age, family size, monthly income and status of the respondents in their family had significant impact on the level of job satisfaction with respect to digital transformation in private sector banks in the study area. The professional variables designation of the employees, average working hours, having job autonomy, number of promotions obtained so far and aware that digital transformation is unavoidable in banking sector had significant impact on the level of job satisfaction.