Tech-Savvy Wealth: How Digital Financial Literacy is Redefining Saving and Investment Behaviour in India

Abstract

The expansion of digital financial tools in India has significantly impacted saving and investment behaviors. However, despite the growth of digital platforms, the level of digital financial literacy among the population remains varied, influencing how effectively individuals manage their finances. This study aims to explore the relationship between digital financial literacy, saving, and investment behavior in India. It investigates the key factors that contribute to digital literacy, examines trends in saving an investment behaviors influenced by digital tools, and identifies barriers and opportunities for enhancing financial literacy. The research employs both qualitative and quantitative methods to assess the state of financial literacy and its impact on saving and investment decisions, with a particular focus on the urban-rural divide