Employing PLS-SEM Analysis to Examine the Mediation Role of Artificial Intelligence in Physician Experience. An Empirical Study of the Effect of the Medical Smartwatch on Physician Satisfaction

Abstract

Objective: The rapid advancements in the Internet of Things (IoT) have allowed end users to enjoy restriction-free access to information. One of the notable developments in IoT is the introduction of wearable technologies, such as smartwatches. The growing popularity of wearable technology has made it possible for users to receive health and fitness data regardless of time or place. This study aims to examine the mediation role of artificial intelligence in physician experience toward using the medical smartwatch, particularly examining the effect of the medical smartwatch on physician satisfaction.
Methods: This study utilized a deductive research approach employing a cross-sectional design. Data was collected through online questionnaires from healthcare providers, particularly physicians in the United Arab Emirates (UAE). The Structural Equation Modelling analysis (SEM) was employed to evaluate the theoretical and final path models. This study further assessed the theoretical model using the Partial Least Squares (PLS) as it offers concurrent analysis for evaluating the structural model and enhancing result accuracy.
Results: Artificial Intelligence (AI) experience significantly influenced physicians’ satisfaction. Additionally, the study provided supporting, satisfying evidence for the mediating effects of AI experience.
Conclusion: The study provided supporting evidence for the mediating effects of AI experience on physicians’ satisfaction. This study bridges the gap in the literature regarding the absence of studies examining physicians’ perceptions of medical smartwatch usage in the medical domain by providing a profound understanding of physicians’ satisfaction and perceptions regarding smartwatch usage in the UAE.
This study bridges the gap in the literature regarding the absence of studies examining physicians’ perceptions of medical smartwatch usage by providing a profound understanding of physicians’ satisfaction and perceptions regarding smartwatch usage in the UAE.