The Future of Tourism Lies in Communities

Abstract

Educational tourism has emerged as a transformative tool for rural development, promoting This study explores the potential of Community-Based Tourism (CBT) as a sustainable model for educational tourism development. Drawing on data from five countries; Indonesia, Australia, Mexico, India, and Argentina. The research investigates the interplay between cultural preservation, community participation, and digital innovation. Findings reveal a strong correlation (r = 0.78) between cultural preservation and community participation, highlighting the pivotal role of cultural heritage in engaging local communities. Regression analysis identifies perceived tourism benefits and cultural preservation as significant predictors of participation, while infrastructure adequacy plays a secondary role. The integration of digital tools, such as social media and virtual tours, emerges as a critical innovation, particularly among younger generations. This research contributes to the CBT literature by integrating multi-country perspectives and addressing the role of technology in enhancing cultural preservation. The findings provide actionable insights for policymakers and local communities striving for sustainable and inclusive tourism development.