Safeguarding Wellness and Achieving SDGs: A Comprehensive Analysis of the Role of New Media in Fostering Sustainable Menstrual Practices among Women in Kerala

Abstract

This research thoroughly analyses how the media promotes sustainable menstrual practices among women in the state of Kerala, India, to the sustainable development goals of climate change, good health and well-being, and sustainable cities and communities. The topic of Menstrual Hygiene Management is mostly addressed in the context of the Sustainable Development Goals (SDGs). India created a Menstrual Hygiene Policy in 2023 as part of its dedication to accomplishing the Sustainable Development Goals (SDGs). The policy aims to tackle societal taboos related to menstruation, raise awareness about proper menstrual hygiene practices and materials, and foster inclusivity. The study utilizes a mixed-method approach, incorporating quantitative surveys, and focus group discussions. Its objective is to investigate how media contributes to the promotion of sustainable menstruation habits among women in the state of Kerala. The adoption of sustainable menstruation products and practices is analyzed via the theoretical lens of rational choice theory. The study examines the demographic, socio-cultural, and economic aspects that impact menstrual hygiene habits and the amount of awareness that influences these practices. Additionally, it investigates the anticipated role of the Menstrual Hygiene Policy. The study illuminates the disparity between the level of awareness and the selection of items among the people.