Dr.N. VENKATESAN,BALAJI P, VANDANA.M,Dr M MOHAMED ILYAS, Dr S NEELIMA,Dr M MOHAMED ISHAQ. “ETHICAL IMPLICATIONS OF AI IN E-COMMERCE: BALANCING INNOVATION WITH DATA PRIVACY AND FAIRNESS”. South Eastern European Journal of Public Health (January 28, 2025): 1655–1666. Accessed June 25, 2026. https://seejph.com/index.php/seejph/article/view/3984.