V.R.K.P. Kumar. Mantha, Dr. P. Chinnadurai , Dr. Suneel Sankala. “Customer Loyalty in Banking Sector: A Study from Relationship Marketing Perspective”. South Eastern European Journal of Public Health (January 19, 2025): 3858–3868. Accessed November 4, 2025. https://seejph.com/index.php/seejph/article/view/3692.