Kavitha, Mrs. A., and Dr. G. Dhamodharan. “THE EFFECTIVENESS OF RELATIONSHIP MARKETING STRATEGIES IN RETAINING MILLENNIAL CONSUMERS WITH SPECIAL REFERENCE TO E-COMMERCE PLATFORMS”. South Eastern European Journal of Public Health (December 14, 2024): 838–845. Accessed July 25, 2026. https://seejph.com/index.php/seejph/article/view/2798.