DR. SUDARSHAN S. SAVANOOR, DR. SHIVAJI K BACHCHHAVPATIL, MS. SOWMYA G, DR. KIRAN DNYANESHWAR GONTE, SANTOSH KHAMKAR. Comparative Analysis of Integrated Marketing Communication Strategies in view point of Sales Promotion and Advertising in the Specialty Division of Pharmaceutical Sector: A Modern Perspective. South Eastern European Journal of Public Health, [S. l.], p. 4108–4120, 2025. DOI: 10.70135/seejph.vi.6045. Disponível em: https://seejph.com/index.php/seejph/article/view/6045. Acesso em: 27 nov. 2025.